Facebook & Instagram Ads2025

4G Land Services — Facebook Ads

Client: 4G Land Services

4G Land Services — Facebook Ads — hero
The Challenge

What 4G Land Services was facing

4G Land Services does excellent work across the Shoals — dirt work, gravel, ponds, excavation, land clearing, dozer work, driveways, forestry mulching — but had no digital advertising presence and relied entirely on word of mouth.

Our Approach

How we solved it

Built and launched targeted Facebook ad campaigns aimed at homeowners, developers, and landowners across the service area: Muscle Shoals, Russellville, Red Bay, Moulton, Decatur, Hartselle, Courtland, Hillsborough, and Phil Campbell.

Services used:Facebook & Instagram Ads
The Work

What we delivered

Facebook & Instagram AdsCase Study

4G Land Services — Ad Performance

Targeted Meta campaigns driving qualified leads for land clearing services

July 2025 — February 2026

Total Ad Spend
$2,843
Leads Generated
68
Avg. Cost per Lead
$41.80
People Reached
63K+

💰 Revenue Potential

With an average job size of $10,000 and some projects reaching $100,000+, these leads represent massive ROI on a modest ad budget.

Pipeline Value
$680K
Est. at 25% Close
$170K
Potential ROAS
60x
Cost Per Lead by Campaign
Retarget | Aug
$14.55
Interest | Aug
$33.33
Cold | Aug
$37.33
Interest | Sep
$39.25
Cold | Sep
$41.14
Retarget | Sep
$52.23
TMB of Funnel
$66.64
LAL | Aug
$89.44
Campaign Breakdown
Retarget | AugustRetarget
Leads11
CPL$14.55
Spend$160
Reach2,575
Interest | AugustInterest
Leads12
CPL$33.33
Spend$400
Reach10,774
Cold | SeptemberCold
Leads11
CPL$41.14
Spend$453
Reach12,618
Cold | AugustCold
Leads9
CPL$37.33
Spend$336
Reach9,968
TMB of FunnelFull Funnel
Leads15
CPL$66.64
Spend$1,000
Reach12,190
Interest | SeptemberInterest
Leads5
CPL$39.25
Spend$196
Reach5,897
Retarget | SeptemberRetarget
Leads4
CPL$52.23
Spend$209
Reach5,897
LAL | AugustLookalike
Leads1
CPL$89.44
Spend$89
Reach3,140

Performance Summary

Total Impressions160,418
Total Link Clicks1,131
Click-Through Rate0.71%
Avg. Frequency2.54x
Best PerformingRetarget | Aug

The Funnel at a Glance

Reach
63,059
Impressions
160,418
Link Clicks
1,131
Leads Generated
68

Campaign managed by REG Branding · Data from Meta Ads Manager · July 2025 — February 2026

The Results

Measurable impact

68

Leads Generated

$41.80

Avg. Cost per Lead

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